Hi, I'm Beatriz
I write about productivity systems, dev tools marketing, coffee culture, and building in public.
Imperfect practice, openly: I criticize patterns I have lived in. If something reads spicy, assume structural pressure — not a dig at anyone doing their job on hard mode.
San Francisco, CA
Featured
How Do You Market Dev Tools to a Developer Audience That's Splitting in Two?
2026-03-02
Experienced developers using AI coding tools were 19% slower on real tasks — while perceiving themselves as 24% faster. How do you market to a bifurcated audience?
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